# FRAI
> FRAI designs, builds, operates, and improves custom business software for small and medium-sized companies.

## Core software services
- [Custom software development for SMEs](https://frai.es/en/custom-software-development-smes): Build a focused business system when standard products, configuration, or integrations cannot support an important workflow.
- [Managed software operations](https://frai.es/en/managed-software-operations): One accountable technical operator coordinates the application after launch across hosting, maintenance, support, documentation, recovery, and planned improvement.
- [Software hosting and maintenance](https://frai.es/en/software-hosting-maintenance): Application infrastructure, controlled deployments, monitoring, logs, backups, restore procedures, runtime updates, and operational availability.
- [Managed custom CRM](https://frai.es/en/managed-custom-crm): Custom CRM development and ongoing operation for SMEs whose commercial workflow no longer fits a standard CRM.
- [Custom internal tools](https://frai.es/en/custom-internal-tools-development): Internal workflow software, portals, approvals, dashboards, and controlled operational records.
- [Custom software audit](https://frai.es/en/custom-software-audit): Technical and operational assessment before FRAI takes responsibility for software built by another provider.
- [Custom software maintenance](https://frai.es/en/custom-software-maintenance): Application-level bug fixes, dependency updates, support, documentation, controlled releases, and planned changes for software under FRAI control.

## Delivery evidence and guidance
- [Custom CRM case study](https://frai.es/en/blog/activecampaign-to-custom-crm-coach-case-study): An anonymized FRAI client case connecting WooCommerce purchases, coaching packages, events, attendance, and remaining sessions in one custom CRM.
- [Custom CRM switch guide](https://frai.es/en/blog/switch-from-hubspot-salesforce-to-custom-crm): Guidance for deciding whether to keep, extend, or replace HubSpot, Salesforce, or another CRM.
- [Software services](https://frai.es/en/services): Overview of FRAI software services and the correct entry point for different software conditions.
- [Pricing](https://frai.es/en/pricing): Public starting prices and the scope boundaries behind them.

## Operating boundaries
- FRAI recommends standard software when it supports the workflow reliably.
- FRAI builds custom software when a repeated, valuable workflow requires business logic that available products cannot support.
- FRAI only operates software it built, rebuilt, or brought under FRAI technical control.
- Software created by another provider must be audited before FRAI agrees to operate it.

## Company
- Website: https://frai.es
- Contact: hi@frai.es
- Available languages: English, Spanish, Italian