A conversational product search assistant that understands intent, filters products, recommends options and performs real actions inside your marketplace. Far more flexible than traditional search engines like Doofinder, Klevu or Clerk.io. FRAI builds the full system and manages the entire infrastructure so you can simply use it.
What we solve
Users type what they want in natural language. The chatbot understands intent, applies filters and finds relevant products better than classic engines like Doofinder or non-chat Algolia.
The chatbot summarizes differences, highlights pros and cons, and recommends the best option based on the user’s real needs. Ideal for large multiproduct marketplaces where choosing is difficult.
We build tools to: check real-time stock, add items to cart, validate compatibility, apply coupons, send product sheets via email/WhatsApp, process returns, start support cases and suggest accessories.
Search engines like Algolia, Elastic or Meilisearch fully integrated. Servers, APIs, logs, security and autoscaling included. Low latency even with large and fast-changing catalogs.
The assistant uses your real catalog, your business rules and your brand voice. It isn’t a generic bot — it is a system designed to increase conversion, reduce abandonment and improve the buying experience.
Kickoff process
6 clear steps: you start with one click, one key call, and we handle the rest.
We collect quick information about your catalog, categories and recommendation logic.
We define what data the chatbot will use, what tools it needs and how product recommendations should work.
Includes integrations, tools, search engines, infrastructure and estimated delivery times.
We adjust scope and priorities so the project fits your goals and workflow.
Once everything is aligned, we formalize the agreement.
FRAI implements catalog ingestion, tools, security, infrastructure, testing and launch.
Conversion rate increase in category
+15% to +38% based on similar projects
Add-to-cart rate
+10% to +25%
Reduction in category abandonment
-20% to -45%
Recommend sizes, filter by style and add to cart without browsing endless categories.
Compare models, validate compatibility and suggest accessories. More flexible than standard search engines like Doofinder.
Filter by materials, dimensions or styles; send recommended combinations and check real-time stock.
Recommend routines by skin type, allergies and goals; create packs directly for the cart.
Suggest equipment by skill level, weather or activity type and add items directly from the chat.
A unified conversational assistant for all categories. Ideal for large catalogs with multiple sellers.
Comparisons
Search engine: understands keywords
AI chatbot: understands real intent of the user.
Search engine: shows lists
AI chatbot: guides, do targhet reccomandations, can better understand the user.
Search engine: cannot take action
AI chatbot: adds to cart, checks stock, sends product sheets, explain product details as a seller would do and reply to customer questions.
Basic: only answers
With tools: acts inside the marketplace.
Basic: generic replies
With tools: real personalization using catalog data.
Basic: limited impact
With tools: boosts conversion and reduces support load.
FAQs: long texts no one reads
AI chatbot: fast, actionable answers.
FAQs: not updated automatically
AI chatbot: uses real-time data.
FAQs: one-size-fits-all
AI chatbot: adapts to each user.
Yes. The chatbot checks your systems using tools connected to your ERP or internal APIs.
Yes. FRAI ensures GDPR compliance across data processing, encryption, access control and retention.
Yes the system is designed for marketplaces with multiple vendors.
Only API access to your catalog, stock or ERP. Nothing else.
Usually between 1 and 3 weeks depending on catalog size and integration needs.
No. FRAI manages all infrastructure, connectors, security and maintenance.
Yes. Optimized search engines, caching and scalable servers ensure fast responses.
Yes. Spanish, English, Italian and more.
An AI chatbot that finds products, answers questions and performs real actions on FRAI-managed infrastructure. Available in Spain, Italy and LATAM.