FRAI
FRAI
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Privacy Policy

How we handle your personal data at FRAI.

Last updated: 31-07-2025

1. Who We Are

FRAI ("we", "us", or "our") provides IT and Artificial Intelligence automation services. This Privacy Policy explains how we collect and use personal information when you visit our website frai.es (including /en, /es, /it language versions) or interact with our chat widget or services. We are committed to protecting your privacy and handling your data in an open and transparent manner.

2. Personal Data We Collect

Information You Provide Directly: When you use our chat widget or contact forms, we may ask for your name, email address, company name, phone number, and details about your project needs or questions. Providing this information is voluntary, but necessary if you want to use receive our services/response.

Automated Data (Website Usage): When you browse our site, we use analytics tools (like Google Analytics, Matomo, SERPBear, and Umami) that collect information about your device and how you use our site. This includes your IP address, browser type, pages visited, time spent, and referring website. This data is collected via cookies and similar technologies (see our Cookie Policy) and helps us understand and improve website performance and user experience.

Chat Conversations: Our AI chat widget will record the conversation content (questions you ask and the answers it gives) to assist you and for our internal quality improvement. These chat logs may include personal information if you provide it in your messages.

We do not intentionally collect any sensitive personal data (such as racial or ethnic origin, political opinions, health information, etc.). We ask that you do not provide such sensitive information in the chat or through our website. If you are under 14 years old, please do not provide personal data without consent from a parent or guardian. Our services are aimed at businesses and not directed to children.

3. How We Use Your Data

  • To Respond to Inquiries and Provide Services: The information you enter in the chat or contact forms (like your name, email, phone number, and project details) is used to understand your needs and respond appropriately.
  • To Operate and Improve the Website: Analytics data collected via cookies helps us analyze how visitors use our site so we can troubleshoot technical issues and improve content.
  • For Chat Functionality: The AI chat widget uses your inputs to generate answers in real-time. We may review chat transcripts internally to improve our AI and customer support.
  • Legal Compliance and Protection: If necessary, we may use or disclose information to comply with legal obligations or protect our rights and users.

We will not use your personal data for wholly new, unrelated purposes without updating this Privacy Policy and, if required, obtaining your consent.

4. Legal Bases for Processing

We process personal data based on the following legal grounds under the GDPR (for users in the EU/EEA):

  • Your Consent: By entering information in the chat or forms and submitting it, you consent to our processing of that information to respond to you. We also rely on consent for placing non-essential cookies on your device.
  • Legitimate Interests: We have legitimate interests in analyzing our site’s performance and improving our services. We take steps to minimize the impact on your privacy.
  • Contractual Necessity: If you become a client or take steps to engage our services, we process your contact information and project data to perform the contract or take pre-contract steps at your request.

5. Cookies and Tracking Technologies

We use cookies and similar technologies on our site for functionality and analytics. For detailed information, please read our Cookie Policy (which describes the types of cookies, their purposes, and how you can manage them). In summary, we use essential cookies to make the site work and analytics cookies to understand site traffic. We do not use cookies for advertising or share data from cookies for advertising purposes.

6. Disclosure of Your Information

We value your privacy. We do not sell or rent your personal information to third parties. However, we rely on certain third-party service providers to operate our services, including those that process data for AI responses. We may share your data in the following specific scenarios:

-AI Service Providers: When you use our chat widget, the content of your messages (including any personal data you may provide) may be transmitted to a third-party provider offering large language model (LLM) services (e.g., an AI API) to generate appropriate responses. These providers act as data processors on our behalf and are contractually obligated to process your data securely and solely for the purpose of delivering chat functionality.
Please avoid including sensitive personal data in the chat unless necessary.

  • Service Providers (Other): We use reputable third-party services for website analytics (e.g., Google Analytics, Matomo, Umami). These providers process usage data on our behalf and are similarly bound by data protection agreements.

  • Business Transfers: If FRAI undergoes a business transition such as a merger, acquisition, or asset sale, personal data may be transferred to the successor entity. In such cases, we will ensure the new owner continues to uphold your privacy rights as stated in this Policy.

  • Legal Requirements: We may disclose personal data if required by law or in response to valid requests by public authorities (e.g., court orders, regulatory obligations), or to protect against legal liability, fraud, or abuse.

7. International Data Transfers

Our company is based in Spain, and generally we aim to store data on servers located in the European Union. However, some of our analytics providers might process data on servers outside the EU (for example, in the United States). When we transfer or allow access to personal data outside the EEA, we take appropriate safeguards as required by GDPR.

8. Data Retention

We keep personal data only as long as necessary for the purposes described in this Policy or as required by law. For example, chat inquiries and contact form submissions are retained for as long as needed to respond to you and follow up on your request. Analytics data is retained according to our analytics tools’ settings. Cookies have varying lifespans. We may retain certain information for longer if required by law.

9. Your Rights

You have rights regarding the personal data we hold about you. You can exercise these rights by contacting us at -at privacy@frai.es Your key rights include access, rectification, erasure, restriction, objection, and data portability.

10. Withdrawing Consent

Where we rely on your consent to process data, you can withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing based on consent before its withdrawal.

11. Security Measures

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission or storage is 100% secure.

12. Links to Other Sites

Our website may contain links to third-party websites or services. This Privacy Policy applies only to our site. We recommend reviewing the privacy policies of every external site you visit.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The "last updated" date above indicates when the last changes were made.

14. Contact Us

If you have any questions or concerns regarding this Privacy Policy or how we handle your data, please contact us at

  • privacy@frai.es You also have the right to lodge a complaint with the relevant data protection authority.