Build around company logic
We map how work really moves through sales, operations, support, marketing, ecommerce, reporting, and management before deciding what software should exist.
Custom software development and maintenance
We build the system and stay responsible for running it
FRAI develops custom business software for SMEs, then stays responsible for maintenance, hosting, monitoring, backups, support, integrations, and monthly improvement after launch.
Best fit
SMBs running on disconnected tools, spreadsheets, and manual workflows
Model
Design the operating logic, build the custom software, then maintain and support it end to end
Outcome
One source of truth, connected workflows, stronger data leverage, and clear technical ownership
From fragmented tools to one managed system
Most companies already have pieces of the system: Excel files, ClickUp or project boards, CRM records, marketing tools, reporting dashboards, ecommerce flows, and manual handoffs. FRAI rebuilds the important parts into one connected system and keeps technical responsibility for the software lifecycle.
Connect tools, data, and workflows
We bring CRMs, portals, dashboards, internal tools, forms, automations, integrations, and data flows into a coherent operating layer instead of isolated islands.
Operate it as a managed system
FRAI stays responsible after launch with managed infrastructure, monitoring, access control, logs, backups, recovery planning, security controls, documentation, maintenance, and monthly improvements.
What the managed system can include
The exact scope depends on where fragmentation is costing the business most. The principle stays the same: fewer disconnected tools, more shared data, clearer workflows, and one software partner accountable for development, maintenance, support, and operations.
CRM, sales, customer, and support workflows
Ecommerce, order, booking, and fulfilment operations
Dashboards, reporting, analytics, and data flows
Internal tools, approvals, project operations, and portals
Automations, integrations, and AI where they improve real work
High-availability hosting, monitoring, backups, security, and documentation
Where companies usually start
The first project is usually the area where scattered tools cause the most friction. FRAI starts there, then expands the managed system as the company learns what should be connected next.
Commercial operations
CRM, lead handling, customer portals, quote flows, ecommerce, checkout, bookings, fulfilment, and handoffs between teams.
Internal tools and reporting
Dashboards, approval flows, project operations, finance/admin workflows, internal databases, reporting, and role-based workspaces.
Infrastructure and managed ownership
Hosting, uptime monitoring, logs, backups, recovery routines, access control, documentation, security controls, and monthly improvement.
Services included in the managed software model
Companies usually come to FRAI through a concrete need: build software, maintain it, recover an old repository, modernize a fragile system, or run the application properly after launch.
Managed custom CRM
Build, host, monitor, maintain, and improve a CRM around the company's real workflow.
Custom software development
Build CRM, portals, dashboards, internal tools, ecommerce workflows, and integrations around the company's processes.
Custom software maintenance
Keep business software monitored, updated, documented, backed up, secure, and improved after launch.
Custom software audit
Check old repositories, deployment, hosting, integrations, data, and risk before maintenance or rebuild.
Repository takeover
Audit and take control of existing software from a previous supplier only when the system can be operated safely.
Legacy modernization
Stabilize, modernize, migrate, or rebuild old software after reviewing the codebase, hosting, data, and integrations.
Software hosting and maintenance
Run business applications with deployment control, monitoring, logs, backups, documentation, updates, and support.
AI is useful only after the operating logic is clear
AI, chatbots, and automations become valuable when they sit inside a structured system with connected data and clear workflows. They are not the offer by themselves. The offer is custom business software that FRAI builds, runs, and improves with clear ongoing responsibility.