The process no longer fits generic tools
Sales, operations, support, and management need a dedicated logic, not more forced workarounds around SaaS limits.
Custom software development for SMEs
Custom software FRAI builds and remains responsible for
Custom software development for SMEs that need to organize processes, connect data, and operate without depending on spreadsheets or scattered tools.
When custom software makes sense
Not every process needs custom software. It makes sense when the operation has enough volume, complexity, or dependency to need its own maintained system.
The data is split across tools
CRM, ecommerce, forms, spreadsheets, and dashboards do not work with the same reliable data.
The software must keep evolving
The company needs maintenance, support, monitoring, and improvement after launch.
What FRAI can build
Scope is defined by the business problem. We start with the module that removes the most friction and connect it with the rest of the system when useful.
CRM and commercial operations
Customer portals and internal tools
Dashboards, reporting, and data flows
Ecommerce, bookings, orders, and operations
Integrations between existing tools
Automations connected to concrete processes
How FRAI works
The first delivery matters, but the system also needs to keep running, changing, and having a clear technical owner.
We map the operation
Before building, we understand how work moves between teams, customers, tools, and data.
We build the first useful system
We start with the area that creates the most friction and create a maintainable, connected base that can grow.
We stay responsible
FRAI manages hosting, monitoring, maintenance, support, documentation, backups, and continuous improvement.
Operational responsibility
FRAI does not deliver the software and disappear
We build systems we can operate: hosting, monitoring, maintenance, support, backups, documentation, basic security, and continuous improvement. If an existing system is not under FRAI control, we first rebuild, migrate, or stabilize it before taking responsibility.
Next step
If you already have software in production, start with an audit or maintenance review. If the system is fragmented, start with a focused build.
Custom software audit
For existing systems, old repositories, fragile deployments, and software that may need recovery before FRAI can own it.
Custom software maintenance
Monitoring, updates, backups, documentation, incidents, and monthly improvements for software under FRAI control.
Managed software operations
The full model: development, operations, data, integrations, infrastructure, and continuous improvement as a managed system.