CRM data model
- Contacts, companies, customers, leads, deals, partners, or custom objects
- Custom fields and relationships designed around your business
- Clean structures that avoid spreadsheet chaos
Managed custom CRM
Managed custom CRM development for SMEs
Outgrown HubSpot, Salesforce, spreadsheets, or a CRM that no longer matches how your company actually works? FRAI builds, hosts, maintains, and improves managed custom CRM systems for SMEs.
Fast answer
CRM switch decision: stay, build around it, or replace it
Your CRM works well, the team uses it, and the process is standard
Stay with the current CRM
Your CRM is useful, but some workflows are too specific for it
Keep the CRM and build custom software around it
Your CRM is expensive, rigid, full of workarounds, or disconnected from operations
Replace it with a managed custom CRM
When HubSpot or Salesforce no longer fits
A standard CRM often works well at the beginning. The problem starts when it becomes operational infrastructure: sales, support, delivery, finance, documents, approvals, portals, and reporting all depend on it.
FRAI does not copy HubSpot or Salesforce feature by feature. We build the CRM your SME actually needs and stay responsible for running it after launch.
your team still uses spreadsheets next to the CRM
reporting depends on manual exports
the CRM process is full of custom fields nobody fully understands
you pay for users, hubs, add-ons, or consultants you do not really need
sales is connected to operations, support, delivery, finance, or customer service
the CRM cannot represent your real workflow cleanly
you need one technical owner responsible for the system after launch
What FRAI can build inside a managed custom CRM
A managed custom CRM should not be a generic feature list. It should be designed around the way your company works.
Sales workflow
- Lead intake and qualification
- Pipeline stages, follow-ups, quotes, approvals, and activity tracking
- Deal notes, documents, and communication history
Operations workflow
- Order, booking, delivery, fulfilment, or service stages
- Task assignment between sales, operations, and support
- Internal approvals and customer onboarding workflows
Dashboards and reporting
- Sales, operations, customer status, and management dashboards
- Custom KPIs and exportable reports when needed
- Views of the data your team actually uses
Customer portals
- Customer login areas
- Order, request, document, booking, or service history
- Self-service forms and communication workflows
Integrations and AI
- Email, forms, ecommerce, payments, invoicing, WhatsApp, APIs, and databases
- AI-assisted lead classification, summaries, routing, extraction, or drafting where useful
- AI added only when it improves the workflow
Price comparison
HubSpot vs Salesforce vs FRAI custom CRM
A managed custom CRM can be 60-70% cheaper in recurring monthly cost than many enterprise CRM setups when an SME needs a focused workflow-specific CRM instead of a large per-user SaaS platform.
The comparison excludes tax, currency conversion, one-time setup, migration, unusual integrations, third-party services, premium infrastructure, and custom enterprise requirements.
| CRM option | Public benchmark | Notes |
|---|---|---|
| HubSpot Sales Hub Enterprise | $150/month per seat | HubSpot also lists a required one-time Enterprise onboarding fee for Sales Hub. |
| Salesforce Sales Enterprise | EUR 175/user/month | Billed annually on Salesforce EU public pricing. |
| FRAI CRM Core | from EUR 590/month | Focused managed custom CRM for a smaller SME workflow. |
| FRAI CRM Growth | from EUR 990/month | Managed custom CRM with more workflows, reports, and integrations. |
| FRAI CRM Scale | from EUR 1,490/month | Larger managed custom CRM with broader operational coverage. |
| Scenario | HubSpot Enterprise | Salesforce Enterprise | FRAI managed CRM | Approx. saving |
|---|---|---|---|---|
| 10 CRM users | $1,500/month + onboarding | EUR 1,750/month | from EUR 590/month | about 61-66% lower |
| 20 CRM users | $3,000/month + onboarding | EUR 3,500/month | from EUR 990/month | about 67-72% lower |
| 30 CRM users | $4,500/month + onboarding | EUR 5,250/month | from EUR 1,490/month | about 67-72% lower |
FRAI managed CRM packages
These package examples explain the model. Final scope depends on workflows, data, integrations, migration complexity, support needs, and infrastructure requirements.
| Package | Best for | Starting price | Typical scope |
|---|---|---|---|
| FRAI CRM Core | SMEs replacing spreadsheets or a small rigid CRM | from EUR 590/month | Focused CRM, core workflow, basic dashboards, hosting, monitoring, backups, maintenance, and small monthly improvements. |
| FRAI CRM Growth | SMEs replacing expensive SaaS CRM workflows | from EUR 990/month | More workflows, custom reports, permissions, integrations, portal elements, maintenance, and monthly improvement capacity. |
| FRAI CRM Scale | SMEs running CRM as operational infrastructure | from EUR 1,490/month | Broader CRM and operations system, more integrations, more reporting, managed hosting, support, and continuous improvement. |
A one-time setup, audit, migration, rebuild, or implementation phase may be required before the recurring managed CRM package starts.
Public price references
Pricing can change at any time. These references are used only as public comparison benchmarks. Final software scope, migration cost, setup cost, hosting needs, support level, infrastructure, third-party services, and taxes must be confirmed before any commercial offer.
Migration process
The FRAI CRM migration process
Switching from HubSpot, Salesforce, spreadsheets, or an old CRM should not be rushed. A CRM migration is not only a data export. It is a business workflow decision.
Review software audit servicesStep 1
Audit the current CRM or repository
Review contacts, companies, fields, automations, reports, integrations, exports, roles, dashboards, and manual workarounds. If there is already custom software, review code, hosting, database, documentation, deployment, and risk.
Step 2
Decide what should stay, connect, or be replaced
Not everything should be rebuilt. FRAI identifies what is useful, what is broken, what can be connected, what should be simplified, and what should be removed.
Step 3
Design around the real workflow
The CRM is designed around sales, operations, support, customers, management, reporting, permissions, tasks, documents, portals, and integrations.
Step 4
Build the first useful version
Start with the workflow that creates the most value: core records, stages, dashboards, permissions, forms, important integrations, and hosting from the start.
Step 5
Migrate essential data
Move the data that matters and avoid carrying old, duplicated, unused, or unreliable data into the new CRM.
Step 6
Run a controlled transition
Run old and new systems in parallel when needed so the team can validate workflows, reports, permissions, and data quality.
Step 7
Operate and improve after launch
FRAI can stay responsible for hosting, monitoring, maintenance, support, documentation, backups, updates, integrations, and improvements.
Hosting
Application and database hosting, deployment management, backups, and restore planning.
Maintenance
Bug fixing, dependency updates, documentation, integrations, and support.
Ownership
One technical owner responsible for the CRM after launch.
Data and workflow
CRM, portals, dashboards, forms, approvals, integrations, and AI where it helps.
Related managed software services
A managed custom CRM is part of FRAI's broader software model: build the system, run it properly, and improve it over time.
CRM switch guide
Compare HubSpot, Salesforce, and a managed custom CRM before deciding.
Managed software operations
Understand how FRAI runs software after launch.
Software hosting and maintenance
Run business applications with monitoring, backups, documentation, and support.
Custom software maintenance
Keep custom software maintained, documented, backed up, and improved.
Repository takeover
Take over an existing CRM repository only after an audit proves it can be operated safely.
Custom software development
Build CRM, portals, dashboards, ecommerce, internal tools, and integrations.
FAQ: managed custom CRM development
Is FRAI a HubSpot alternative?
FRAI can be a HubSpot alternative when an SME has outgrown HubSpot, needs a CRM built around a specific workflow, or wants a managed custom CRM with hosting, maintenance, and monthly improvements. FRAI can also build around HubSpot if replacing it is not the right decision.
Is FRAI a Salesforce alternative for SMEs?
FRAI can be a Salesforce alternative for SMEs that do not need the full complexity of Salesforce but do need custom CRM workflows, operational logic, custom dashboards, integrations, hosting, and long-term technical ownership.
Is a custom CRM cheaper than HubSpot or Salesforce?
A custom CRM is not always cheaper. It can be much cheaper in recurring monthly cost when an SME is paying for many users, enterprise plans, add-ons, implementation work, and unused features. In common 10-30 user enterprise CRM scenarios, FRAI's managed CRM model can be around 60-70% lower in recurring monthly cost, before taxes, setup, migration, currency conversion, and unusual integrations.
Can FRAI migrate data from HubSpot or Salesforce?
Yes. FRAI can help migrate essential data after reviewing the current setup, objects, fields, workflows, integrations, permissions, exports, API access, and data quality.
Should we switch from HubSpot or Salesforce immediately?
Not always. The first step should be an audit. Sometimes the best decision is to stay with the current CRM. Sometimes the best decision is to build custom software around it. Sometimes the best decision is to replace it with a managed custom CRM.
Can FRAI build around our existing CRM?
Yes. FRAI can build customer portals, dashboards, workflow tools, lead capture systems, reporting layers, integrations, or operational tools around an existing CRM when the CRM still works for sales but does not cover the full business workflow.
Can FRAI take over an existing custom CRM repository?
Yes, but only after reviewing the software. FRAI first audits the codebase, database, hosting, documentation, deployment process, security basics, integrations, and maintainability before taking responsibility.
Does the managed custom CRM include hosting and maintenance?
Yes. FRAI can host and operate the CRM as part of a managed software relationship, including application hosting, database hosting, backups, monitoring, deployments, bug fixes, documentation, integrations, support, and monthly improvements.
How long does it take to build a custom CRM?
It depends on scope. A focused first version can often be built faster than a large CRM rebuild. The right approach is usually to start with the workflow that creates the most business value, then expand the CRM over time.
Can AI be included in the custom CRM?
Yes. FRAI can add AI features such as lead classification, request routing, note summaries, document extraction, response drafting, or internal assistant functions when they improve the workflow.
Request a CRM switch assessment
FRAI can audit your current setup, identify the workflows that matter, compare the recurring cost, and define the first version of a managed custom CRM built around your real business process.
Pricing can change at any time. HubSpot and Salesforce are trademarks of their respective owners. FRAI is not affiliated with HubSpot or Salesforce.