Order processing time
-50% to -90% thanks to automated orderingManaged service
Managed B2B ordering system for gas stations and suppliers
This is a managed custom software workflow, not a standalone ordering platform subscription. FRAI builds or takes control of the software, then manages hosting, monitoring, support, maintenance and improvements. The workflow lets stations place direct orders via WhatsApp or web and check catalog, prices and stock.
Custom software built, operated, and improved by FRAI. AI is included only where it improves a defined workflow.
Error-free orders
Full standardization of references and formatsIncrease in recurring orders
+15% to +40% due to easier reordering01 — The constraint
What we solve
Recognize the operational friction before choosing another tool.
- 01
Unstructured orders received on WhatsApp with no standard format.
- 02
Confusion between references, formats and quantities.
- 03
Lost sales due to missing follow-up or slow confirmations.
- 04
Full dependence on the sales rep for every routine order.
- 05
Outdated catalogs or difficult-to-browse product lists.
- 06
Manual transcription errors when entering orders into the ERP.
02 — The system
What this chatbot does for you
Designed as a maintainable operating capability, not a disconnected feature.
01
Structured WhatsApp orders
Gas stations place fast, error-free orders: choose product, format and quantity, with instant confirmation. Designed for lubricants, auxiliary fuels and shop products. Works as a customer ordering portal adapted to WhatsApp.
02
Internal tools connected to your ERP
We build tools that read stock, validate availability, calculate customer-specific prices, apply commercial discounts and register orders directly in your ERP. The chatbot therefore works as an order management system (OMS), not just a conversational interface.
03
Updated catalog with smart B2B search
The chatbot works like a modern B2B ordering system: find products by name, reference, viscosity, format or brand. Much faster than scrolling PDFs or printed catalogs.
04
Order history and repeat ordering
Gas stations can repeat previous orders, view consumption and re-order their most frequent items. Ideal for automating recurring B2B demand.
05
Full integration with Odoo and ERPs
Compatible with Odoo, DAF, SAP Business One, Zoho Inventory or custom systems. Orders go straight into the ERP with no human intervention — a complete supplier ordering system connected end-to-end.
03 — Delivery
How we start your project
A visible sequence from scope to operation, with responsibility clear at every step.
- 01
Click “Start your project”
We review your catalog, pricing rules and how your gas station clients place orders today.
- 02
Meeting with a FRAI developer
We define the tools: order creation, stock lookup, pricing logic and ERP connection.
- 03
We send a clear proposal
Includes smart catalog, internal tools, integrations and all required infrastructure.
- 04
Proposal review
We prioritize catalog, pricing rules, auto-reorder capabilities and tracking.
- 05
Approval and contract
We formalize access and prepare internal system connections.
- 06
We start the project
FRAI implements integrations, workflows, catalog and tools, then validates them with representative customer orders.
04 — Commercial signal
Expected results
Operating indicators and targets are defined against your baseline, scope, and measurement period.
Order processing time
Error-free orders
Increase in recurring orders
Sales team productivity
Infrastructure
05 — Operating fit
Where the service connects and creates value
Integrations and capabilities
Connected systems and capabilities
- 01
WhatsApp Business API for structured B2B orders
- 02
Internal catalogs and personalized customer pricing lists
- 03
ERP: Odoo, SAP B1, Zoho Inventory, Holded or custom systems
- 04
Logistics systems for delivery tracking
- 05
Airtable, Baserow, Google Sheets
- 06
APIs, Webhooks, n8n, Make, Zapier
- 07
Real-time stock and pricing validation
- 08
Fully managed infrastructure by FRAI
Best-fit use cases
- 01
Lubricant orders from gas stations to suppliers.
- 02
Recurring orders for consumables and shop products.
- 03
Managing personalized pricing per customer.
- 04
Automatic reordering of fast-moving lubricants.
- 05
Structured urgent orders without waiting for a sales rep.
- 06
Direct ERP order integration using a customer ordering portal.
06 — Commercial boundary
Where this service fits — and where it does not
A useful service page should make the buying boundary explicit before a proposal is discussed.
Best fit
- 01
B2B fuel or retail supply workflows with customer-specific catalogues, pricing and validation.
- 02
Ordering processes that can connect to authoritative ERP, stock and credit data.
Not the right fit
- 01
Generic consumer ecommerce checkout.
- 02
Businesses without stable catalogue, pricing or approval rules.
07 — Applied contexts
Examples by sector
The same operating logic, adapted to the constraints and decisions of each sector.
Lubricant distributors
Fast WhatsApp orders, catalog filtered by viscosity and formats, fully integrated with your ERP.
Petroleum distributors
Shop orders from service stations: ice, drinks, food, consumables.
Automotive supply wholesalers
Structured orders for workshops operating inside gas stations.
Warehouses and cash & carry
Fast reordering for small gas stations without complex B2B portals.
B2B logistics operators
Automation of routine orders with zero human intervention.
Manufacturers with service-station networks
Multi-location ordering with localized pricing and full order history.
08 — Decision support
Comparisons
A practical view of what changes when the service is built around your workflow.
Manual WhatsApp vs structured chatbot
- Manual: confusing messages. — Chatbot: standardized references and formats.
- Manual: incomplete data. — Chatbot: mandatory validation.
- Manual: depends on sales reps. — Chatbot: 24/7 availability.
Traditional B2B platforms vs FRAI solution
- Traditional B2B: slow and rarely used. — FRAI: direct WhatsApp ordering.
- Classic B2B: requires login. — FRAI: simple conversational ordering.
- Classic B2B: rigid catalog. — FRAI: dynamic catalog with smart search.
Direct ERP vs connected chatbot
- ERP: not customer-friendly. — Chatbot: simple interface for gas stations.
- ERP: offers no guidance. — Chatbot: recommends formats and products.
- ERP: requires training. — Chatbot: instant usage.
09 — Before we start
Frequently asked questions
Direct answers to the questions that usually determine fit, scope, and responsibility.
01Can the chatbot register orders directly in the ERP?+
Yes. It connects with Odoo, SAP B1, Zoho, Holded or custom systems.
02Can it manage different pricing per gas station?+
Yes. It displays personalized pricing per customer, region or commercial agreement.
03Can it validate stock?+
Yes. Internal tools check real-time availability before confirming the order.
04Can it repeat the last order?+
Yes. Gas stations can reorder with one click or message.
05Is it GDPR compliant?+
Yes. All processing and logs follow EU regulations.
06How long does implementation take?+
Between 2 and 4 weeks depending on catalog and ERP complexity.
07Does it only work on WhatsApp?+
It works on WhatsApp, web, app or any conversational channel.
The operating boundary
Automate gas station orders
A B2B ordering system that receives WhatsApp orders, checks stock, validates pricing and integrates everything into your ERP. Fully managed infrastructure by FRAI.
No generic package. No disconnected pilot. One accountable path from scope to operation.