Can I build an AI (ChatGPT)-powered WhatsApp chatbot?

Yes. Use the WhatsApp Business Platform (Cloud API) as the channel and connect your LLM on the backend. Your app receives webhooks, calls the LLM to decide the reply/action, then sends responses via the Cloud API—staying within policy: 24-hour service window, templates after 24h, opt-in/opt-out, and human escalation.

Does WhatsApp have a built-in chatbot for my business?

No. Automation is built on the WhatsApp Business Platform (Cloud API) or via approved providers. WhatsApp itself doesn't ship a turnkey bot for your brand.

When do I need message templates?

Any business-initiated message or re-engagement after 24 hours must use an approved message template (e.g., Marketing, Utility, Authentication). Templates are the only messages allowed outside the service window.

Can I add buttons, lists, or in-chat forms?

Yes. Use Interactive Messages (reply buttons/lists) and WhatsApp Flows to guide choices and capture structured data inside chat.

How do messaging limits work?

Your ability to initiate conversations at scale depends on messaging limits tied to quality rating and account standing; better feedback (fewer blocks/reports) unlocks higher tiers.

Do I need user consent (opt-in)?

Yes. You must obtain opt-in before messaging and provide an easy opt-out (e.g., 'STOP'), while following local laws and WhatsApp policy.

What Is a WhatsApp Chatbot? (Definition, Rules, Pricing & Real Uses)

This article strictly follows Meta's official WhatsApp Business Platform policies. FRAI builds AI-powered WhatsApp chatbots that comply with Meta's terms of service, ensuring reliability, data security, and uninterrupted service.

Definition

A WhatsApp chatbot automates conversations on WhatsApp via the WhatsApp Business Platform (Cloud API). WhatsApp is the front-end channel (what the user sees), while your back end hosts the logic. That logic can be a strict, deterministic flow or a large language model (like ChatGPT) that provides more natural, flexible handling—including actions such as updating/consulting your CRM or ERP, or performing other integrated tasks. In every case, you must follow WhatsApp's service-window and template rules. (docs)

How a WhatsApp chatbot works - From entry to reply

1
Entry points
Users can start chats via wa.me links or QR codes, Ads that Click to WhatsApp, or Facebook Page CTAs. Ads/Page CTAs can open a 72-hour free window for all message types if you respond within 24h.
2
24-hour service window
Any user message (or call) opens or refreshes a 24h window within which you can send replies in any form for free.
3
After 24h / business-initiated
To re-engage or initiate, you must use pre-approved Message Templates (Marketing, Utility, Authentication) per Meta's guidelines.
4
UI controls
Interactive Messages (buttons/lists) and WhatsApp Flows collect structured data reliably.
5
Architecture & compliance
WhatsApp (front end) -> Cloud API webhook -> your backend (rules or LLM) -> Cloud API reply; must offer clear human escalation (agent transfer, phone, email, web support).

Message types vs. requirements

Feature

Free window

Template required

User-initiated (inside 24h)

Yes

Business-initiated (after 24h)

Yes

Example wa.me link: https://wa.me/15059365850 (use international prefix without the plus).
Pricing: WhatsApp uses per-message pricing. Ads/Page clicks that open WhatsApp can unlock a 72-hour free window if you reply within 24 hours. See pricing.

Read this—it's important

Policy risk

If you break WhatsApp's rules, Meta can restrict or permanently remove your access to the Business Platform. Appeals exist but reinstatement isn't guaranteed—treat compliance as non-negotiable. (messaging guidelines)

The rules most businesses get punished for

No consent or ignoring opt-out. You must have opt-in and honor "stop/unsubscribe" requests. (policy)
Breaking the 24-hour rule. After 24h from the user's last message, only approved templates are allowed. (docs)
Unofficial automation or bulk messaging. Unauthorized tools, scraping, or mass sending can trigger bans and legal action. (FAQ)
Prohibited or regulated content. Follow Business & Commerce policies. (policy)
No human-agent path. Automated flows must offer a clear route to a person. (policy)
Poor quality and spammy experiences. Blocks or reports reduce messaging limits and can lead to restrictions. (limits)

Not sure about the tech terms?

Webhook

Like a doorbell: when something happens on WhatsApp (e.g., a new message), the webhook instantly 'rings' your system to let it know.

LLM

Large Language Model; the AI brain capable of understanding questions and replying naturally.

CRM

Customer Relationship Management; tracks contacts, conversations, leads, and opportunities.

ERP

Enterprise Resource Planning; operations like orders, stock, billing, and HR in one system.

Opt-in

Permission to message someone on WhatsApp (collect it legally on site, forms, POS, etc.).

Opt-out

Stop/unsubscribe; you must honor it and remove the contact.

Why WhatsApp + AI chatbots are a game-changer for your business

WhatsApp is where your customers already are. In 2025, reputable reporting puts WhatsApp's audience at over 3 billion users worldwide—an unparalleled reach for 1:1 messaging. On Android alone, people spend about an hour per day on WhatsApp. (source)

Real impact: from conversations to conversions

Messaging moves revenue. In a consumer study, 66% of people said they've made a purchase after communicating with a brand on WhatsApp. Meta case studies show structured in-chat journeys (e.g., WhatsApp Flows) can materially lift results—2.6x higher conversion to medical consultation at Farmacias del Ahorro, and 1.5x more conversions with 6.6x more responses at UA Finance. (case study)

The power of LLM integration: beyond simple menus

Rule-based flows are great for FAQs, bookings, or order tracking-but they're rigid. Add an LLM and WhatsApp becomes a smart front end for real operations.

Order collection: "I need 2 medium black polos, ship to Milan." Understand intent, check stock, compute totals, place the order in ERP/e-commerce.
Customer service: From "My parcel's late" to warranty questions-read policy snippets, query orders, fetch tracking, propose next steps, or hand off to an agent with context.
Personalization & enrichment: Pull CRM history to recommend refills/bundles/upgrades; trigger workflows like refunds, claims, or appointment rescheduling-all inside WhatsApp.

Think of WhatsApp as the front-end UI customers already trust, and your LLM + tools as the back-end brain executing real tasks (CRMs, ERPs, ticketing, payments). It stays compliant: LLMs can generate wording, but you still follow Meta's rules (24-hour service window; templates after 24h; clear opt-in/opt-out; human handoff). (pricing)

Why this matters for ROI

Frictionless UX: No app download, no learning curve-people already know WhatsApp.
Higher completion: Structured Flows and interactive buttons reduce drop-off vs web forms. (case study)
Operational scale: LLMs absorb repetitive questions and routine transactions; humans focus on exceptions.
Policy-safe growth: Front-load value during free entry-point sessions (Ads/Page CTAs) and use templates responsibly for re-engagement.

FRAI case study — B2B gas-station supplier (2025)

At the start of 2025 we delivered a multimodal (text, pictures, audio) multi-tool WhatsApp bot for a leader in gasoline stations: manage orders, remember important info, provide catalog access, and escalate to sales agents when needed. Those are the results as of August 2025:

Impact

97%

Monthly orders automated (240+ total)

80+

Hours saved per month

Manual order entry

~340%

ROI after 90 days

Setup + per-message costs included

Method of calculation: before/after tracking of operators' time spent managing orders. (Internal FRAI data; available upon request.)

Managed Results-First Guarantee

Your WhatsApp bot, handled for you

We set up, host, and monitor it — so you can focus on sales.

€87

/month

Basic Q&A bot — one channel

Setup in ~7 days

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Need bookings, CRM sync, payments, or a custom-made tool? We’ll scope it with you after a quick chat.

Proactive monitoring & weekly checks
Content/FAQ updates on request
Backups & one-click rollback
GDPR-first defaults

* Price excludes VAT. WhatsApp/Meta or telecom fees (if any) not included.

* Uptime depends on third-party providers; we monitor and respond to incidents.

* 7-day setup assumes prerequisites are ready (business number, access & FAQ content).

* Client identities protected for confidentiality.

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